Digital strategist · Marketing educator · AI researcher UK Top 10 Business Adviser 2024

Making sense of AI, marketing and digital behaviour.

Laura helps founders, leadership teams, institutions and families make sharper decisions about AI, marketing and digital behaviour: turning noise into practical strategy, clearer authority and workflows that protect time, margin and trust.

Co-founder of Vertis Media. Enterprise Nation Marketing Strategy Adviser of the Year 2024. Lecturer, consultant, mentor and speaker across the UK, Europe and MENA university contexts, business ecosystems, founder communities and conversations on AI, women, entrepreneurship and social impact.

20 years in digital marketing Digital childhood Higher education JPMorganChase & Enterprise Nation adviser Advisory services
Laura Cioffi standing in a bright interior space
Boardrooms, classrooms, schools and policy rooms.
One voice connecting AI, marketing, learning and human behaviour without hype.
2024 recognition UK Top 10 Business Adviser

Marketing Strategy Adviser of the Year at the Enterprise Nation UK Adviser Awards.

Read the announcement

Experience across global brands, universities, advisory and mentoring programmes, women-led startup ecosystems, MENA education contexts and public conversations on AI.

IBM P&G Unilever GSK Vodafone Volkswagen Enterprise Nation Royal Holloway University of Bristol
What Laura does

Sharp thinking for people building, teaching and parenting through change.

Laura works with founders, women-led businesses, scaleups, corporate marketing teams, universities, schools and institutions that need practical clarity on AI, attention, content, trust, growth and digital behaviour.

01 · Advisory

Operational AI strategy for founders and leadership teams.

For founders and teams ready to operationalize AI. Stop chasing tools and start building high-output workflows that protect your margin and scale your message.

  • Workflow Architecture: design systems that reclaim 10+ hours of team capacity per week.
  • Authority Building: move from “posting” to influencing the markets that matter to your valuation.
  • Strategic De-risking: navigate the AI shift without the costly trial-and-error of hype-chasing.
  • Long-range market insight: Laura’s work on digital childhood gives her a rare view of future consumers, trust and attention.
Request advisory support
02 · Education

Teaching that connects theory, entrepreneurship and global markets.

Laura teaches and lectures across digital marketing, consumer behaviour, AI marketing and entrepreneurship, translating fast-moving practice into usable frameworks for UK, European and MENA-facing audiences.

  • University lectures and guest sessions, including MENA market contexts
  • Founder and business bootcamps
  • Marketing education for emerging leaders
Plan education work
03 · Families

AI, parenting and digital childhood without panic.

Through research, school seminars and a book in development, Laura helps adults understand what AI and social platforms are doing to children, identity and attention.

  • AI and parenting talks
  • Private school seminars
  • Digital confidence for teenage girls
Discuss school seminars
AI & Families

Not fear. Not hype. Better conversations.

Laura’s work on AI and parenting looks at digital childhood, teenage identity, social media pressure, attention and the practical decisions families and schools now face. The aim is not to scare parents or glorify technology. It is to give adults language, context and frameworks that make better decisions possible.

COMPASSA developing framework for family conversations around AI and digital life
SchoolsSeminars for students, parents and private-school communities
BookResearch-led work in development on AI, parenting and digital childhood
PolicyContribution to public conversations on AI skills and social purpose
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From the School Hall to the Boardroom

Laura helps parents navigate digital childhood at home, and helps leaders navigate the digital shift at work. If your leadership team needs the same clarity, explore advisory services.

Explore Advisory Services
1

Parent talks

Clear, warm sessions for parents who want to understand AI, social media and teenagers without moral panic.

2

School seminars

Practical sessions for teenage girls and school communities on AI, online identity, confidence and risk.

3

Panels and policy rooms

A commercially literate and human-centred voice on how AI changes education, work and families.

4

Media and writing

Thoughtful commentary for conversations around digital childhood, attention and trust.

Speaking & education

Built for rooms where people need clarity, confidence and a practical path forward.

Laura is at ease in conference halls, university classrooms, business bootcamps, women-founder panels, MENA-focused education sessions and intimate founder rooms. Her strength is translating complex shifts into language different audiences can act on.

Keynotes

AI, marketing and the new attention economy.

Talks for conferences, corporate events and professional audiences that need a clear view of what is changing and what still matters.

Keynote enquiry
Panels

Useful in senior conversations.

Laura brings the rare mix of agency founder, educator, adviser and AI researcher: strategic, accessible and grounded.

Panel enquiry
Workshops

Practical sessions for teams, founders and women-led communities.

From AI-assisted content workflows to LinkedIn strategy, positioning, confidence and founder mentorship, Laura turns broad trends into practical decisions.

Workshop enquiry
Writing & newsletters

Decoded: AI, marketing and modern life in plain English.

Laura writes for people who do not want tool-chasing or vague future talk. Decoded connects strategy, culture, technology and the human side of digital change.

Cornerstone

Marketing after the AI hype

How strategy, creativity, automation and judgement change when everyone has access to tools.

Cornerstone

Raising teenagers in the AI age

What parents and schools need to understand about attention, identity and algorithmic pressure.

Cornerstone

From posting to influence systems

Why thought leadership is no longer about publishing more, but about building trust and distribution.

Cornerstone

What universities must teach about AI and marketing

A practical bridge between academic learning and the commercial reality students will enter.

“The point is not to sound futuristic. The point is to help people make better decisions in the present.”Laura Cioffi
Authority markers

Operator credibility, academic depth and public visibility.

Laura’s authority comes from direct market experience, entrepreneurial execution, consulting, mentoring, teaching, research and public contribution. She can speak to founders, women preparing to build, students, corporate teams, parents and institutions without flattening the subject.

Vertis Media co-founder Enterprise Nation award winner Female founder empowerment MENA university contexts AI Skills and social-purpose conversations
Start with a conversation

Speak with Laura

For speaking invitations, strategic advisory or education-led projects, share the context, the audience and the outcome you want to create. Laura will review the request and suggest the most relevant next step.