1. Who is responsible for this website
For the purposes of this website, the data controller is Laura Cioffi, a UK-based digital strategist, marketing educator, adviser and speaker. Where an enquiry relates to Vertis Media or a separate client engagement, relevant information may also be handled in the context of that professional relationship.
You can contact Laura through the contact routes provided on this website, including the contextual enquiry links and official social channels. If you are exercising a data protection right, please make that clear in your message so the request can be handled appropriately.
2. What data may be collected
The site is intentionally simple. Depending on how you use it, the following categories of data may be processed.
| Category | Examples |
|---|---|
| Technical website data | IP address, browser type, device information, pages visited, time of access and basic server log information needed to operate and secure the site. |
| Enquiry data | Your name, contact details, organisation, role, message content and any context you choose to share when you contact Laura through WhatsApp, LinkedIn, email or another published route. |
| Newsletter and social data | Information you provide directly to Beehiiv, LinkedIn, Instagram or similar platforms when subscribing, following, commenting or messaging there. |
| Professional relationship data | Information needed to discuss, deliver or administer advisory, speaking, education, media or partnership work. |
3. How the data is used
Personal data is used only where there is a clear reason to do so. The main purposes are to keep the website working, respond to enquiries, manage professional conversations, deliver agreed work, maintain basic records and understand whether the website is useful to its intended audience.
| Purpose | Likely lawful basis |
|---|---|
| Operating, securing and maintaining the website | Legitimate interests in running a safe and reliable website. |
| Responding to enquiries and taking steps before a possible contract | Legitimate interests and, where relevant, steps requested before entering into a contract. |
| Delivering advisory, speaking, education or consulting work | Contractual necessity and legitimate interests in managing the professional relationship. |
| Sending newsletter or platform updates where you have subscribed through a third-party platform | Consent or the relevant platform relationship, depending on how you subscribed. |
| Keeping financial, legal or administrative records | Legal obligations and legitimate interests. |
4. Cookies, fonts and analytics
This website does not currently use an account system, advertising cookies or a built-in analytics dashboard. The design uses Google-hosted web fonts, which may involve your browser requesting font files from Google. Basic server logs may be created by the website host for security, diagnostics and operational reliability.
If analytics, embedded media, forms or advertising pixels are added later, this notice should be updated before or at the time those tools go live.
5. Third-party services and links
The site links to external services including WhatsApp, LinkedIn, Instagram, Beehiiv and media or authority references. When you click those links or interact on those platforms, their privacy policies and cookie practices apply. Laura does not control how those platforms process data outside this website.
6. Sharing and international transfers
Personal data may be handled by trusted service providers that support website hosting, communication, newsletter delivery, professional administration, accounting or legal compliance. Some third-party platforms may process data outside the UK or European Economic Area. Where that happens, the relevant platform or provider is responsible for applying appropriate transfer safeguards under its own terms.
7. How long data is kept
Data is kept only for as long as reasonably necessary for the purpose for which it was collected. General enquiries are normally kept while the conversation is active and for a reasonable follow-up period. Client, financial or contractual records may be retained for longer where required for legal, tax or professional administration purposes. Newsletter subscriptions remain active until you unsubscribe through the relevant platform.
8. Your rights
Depending on the circumstances and lawful basis, you may have rights to access your personal data, correct inaccurate information, ask for deletion, restrict or object to processing, request portability, and withdraw consent where consent is the basis for processing.
Your right to object: where processing is based on legitimate interests, you can object to that processing. Your request will be considered in line with applicable UK data protection law.
9. Complaints
If you have a concern, please contact Laura first so it can be reviewed. You also have the right to complain to the UK Information Commissioner’s Office, the UK supervisory authority for data protection. You can find information about making a complaint at ico.org.uk/make-a-complaint.
10. Updates to this policy
This policy may be updated when the website changes, new services are added, or legal requirements evolve. The latest version will be published on this page with the updated date above.